Product Platform Design
Design systems & developer-facing consoles
Portals, sandbox flows, partner admin consoles, and discovery surfaces — designed so the person using them never has to think about the interface, just the task at hand.
Hyderabad · UX / Product Design
Hey, I'm Sam.
I design things that make complex feel simple.
I'm a UX/UI designer with 5+ years in product design — right now that means developer platforms and design systems at Candescent, a fintech.
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Years in product design
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Products shipped
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Design system I help write
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Sides of my practice — product & independent
My works
From enterprise product platforms to indie brand launches — here's a taste. The full list lives on the Work and Freelance pages.
App · Case Study
Troop Travel
Track your friends in real time and travel without the group-chat panic of "where did everyone go."
Website · E-commerce
PeepulTree
Rebuilt the e-commerce user flow and took conversion from 0.38% to 2.48% — a 6.5x jump, no smoke and mirrors.
A bit more
There's more to how I think about this work
Where I come from, how I ended up in design, and a couple of ideas I'm quietly building on the side. The About page is where I stop sounding like a resume.
A few frames from off the clock
Long drives, seminar stages, kitchen experiments — some of it fits on a slide, most of it doesn't. Hover to tilt one.
Camera loves a character — I just try to bring one.
Moody light, better angles. Some habits die hard.
Team's out, energy's up — best kind of Saturday.
On stage talking UX at UXINDIA'25. Seminars are my favourite kind of Monday.
Best ideas happen over a flat white, not a whiteboard.
Long drives, longer views — a weekly non-negotiable.
Mentoring the next batch of designers, mostly through jokes.
Deal with it. Monday standup, survived.
Cooking is just user-testing for taste buds.
